Besides the World Cup and Donald Trump, this year has another serious contender for the most trending topic: data. First exploding into the public eye with the revelations of Cambridge Analytica’s election meddling, data soon took its place in the annals of 2018, with the introduction of GDPR into European law.
As the storm stirred up by these events starts to settle, something is becoming clear to us: data matters. It affects us as consumers, as tech users, as social-media-ites; it even, so it seems, affects us as voters. News outlets have been overflowing with fact sheets and opinion pieces that predict both an oncoming data age of enlightenment and a looming tech-driven twilight of mankind.
But beyond the hype that data is getting in the public eye, there are serious questions, no less important, being asked behind the scenes. How are we, as businesses, going to cope with the new organisational challenges brought on by data?
How can we make the most of this potent new resource, while at the same time doing our duty to our customers, service users, and the societies that sustain us? How can we harness this tool for social gain and profit – while never forgetting to stay one step ahead of our competitors? How do we leave behind the 20th century and seize the 21st – and can we finally put a value on the potential of knowledge itself?
Data lets us see the world around us, as it is, not as we imagine it to be. True business wisdom is built on data, the foundation of knowledge; not on blind guess work, executive directives, or quarterly profit margins.
This is the philosophy at the heart of Anmut; this is the message we want to spread to our clients. Your organisation has potential locked up in its data. And we want to help you unlock it, today.
In our next blog post, we share our perspective on the stages of data maturity, with the introduction of the Anmut Data Maturity Ladder.
At Anmut, we help organisations understand the value of data and its strategic significance. Contact us, if you are interested in learning more about what we do.