We had very high expectations of our digital transformation programme, but soon realised that the data was in no shape to execute the programme.
By using Anmut’s approach we were able to re-prioritise the initiatives based on data maturity and value.
This transformed a failing digital initiative into one that delivered real value for our customers and investors.
I previously spent £150m per year on information, yet could not see a clear return on investment.
By valuing my data using Anmut’s diagnostic and then data valuation tool, I was able to track investment in datasets, prioritise spend and clearly see the return I was getting from my investment.
‣ CFO of a large FMCG organisation.
With the introduction of GDPR I have been pushed to delete all of my customer data as I am unable to communicate its value to our organisation.
Through Anmut’s data valuation and data management services I could clearly articulate its value across the business. This also enabled us to measure and improve the condition of our data in a way that all business units understood.
▸ CDO of a large FTSE 100 insurance company
We had multiple competing customer and marketing initiatives underpinned by perennially poor data. A second challenge was to align the global organisation around clear priorities.
Anmut’s data strategy helped us prioritise the most important datasets for investment, providing better customer data, leading to improved retention and better profitability.
An as is assessment of your current state of data
Create a roadmap to maximise competitive advantage
Create a data management transformation plan that creates value rapidly and effectively
Diagnose, monitor and adjust performance management system to enable strategic vision
Delivering high value analytics across your value chain to improve margins and customer value
The UK Government’s Department for Digital, Media, Culture and Sport (DCMS) is aiming “to unlock the power of data and across the wider economy” by developing a National Data Strategy. DCMS have released a call for evidence[1], part of which invites a “review of commonly quoted statistics”. Here, DCMS are seeking to understand the veracity
Data is an asset, not a commodity. Some people talk about data as the new oil, but this is too simplistic. Oil is a commodity – to be bought and sold. Data is an asset, an asset that grows in value through use. A single person’s data is not very valuable. Combining the data generated
Our vision is that all organisations become information fit well before artificial intelligence takes hold.
By understanding the true value of data, together we can create better outcomes for customers, employees, suppliers, shareholders and society.
Herman Heyns lead partner at Accenture, KPMG and EY and Professor Andy Neely from Cambridge University combined forces to bring you a team with unrivalled reach and understanding on the topic of data and value.
If your business wants to become a data leader, or you simply want to know more about Anmut.
Please contact us and we will be in touch.
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